Cotton towels are designed to move water from skin into thousands of loops. Good care keeps those loops open, clean and able to dry fully between uses.
Before the first use
Wash new towels before use. This removes loose surface fibres and finishing residue and allows the cotton pile to settle. Wash deep colours separately for the first few cycles.
Use less detergent than you think
Too much detergent can remain in the pile after rinsing, making a towel feel stiff and reducing water pickup. Use a measured amount appropriate for the load, machine and water hardness. Avoid overloading so the towel can move and rinse.
Dry completely, without excessive heat
Tumble drying on low to medium heat can lift the pile. Line drying is also suitable when the towel is opened fully and dries completely. Repeated very high heat can increase shrinkage and stress fibres.
Prevent odour and mildew
Hang towels open after every use. Do not leave a wet towel folded, in a gym bag or in a crowded laundry basket. If odour persists, wash promptly and ensure the machine itself is clean.
Pulled loops are repairable
If a loop catches, do not pull it. Snip the raised loop carefully level with the surrounding pile. The woven ground holds the towel together.
What shrinkage should you expect?
Cotton naturally relaxes after washing. The exact shrinkage depends on yarn, weave, finishing, wash temperature and dryer heat. Use the product-specific care label and published tolerance rather than assuming one percentage applies to every towel.
Frequently asked questions
Can fabric softener make towels less absorbent?
Yes. Fabric softener can coat cotton loops and reduce water pickup, so it is best avoided when absorbency is the priority.
Why do new towels shed lint?
Some loose surface fibres can release during early washes. Washing separately and following the care label usually reduces this over time.
Should towels be washed in hot water?
Use the product care label. Moderate temperatures are generally gentler on colour and fibres than repeated high-heat washing.
Looking for product-specific information? Check the material, size, care and delivery sections on the relevant product page, or send a specification-led bulk enquiry.